ASDA brings back Winter Warmer Scheme, offering pensioners meals for just £1

As the cold comes in, ASDA has brought back its popular “Winter Warmer” scheme for its cafes offering discounts to pensioners.

The scheme, available in the supermarket’s 205 UK cafes, offers elderly people a bowl of hot soup, a bread roll, and unlimited tea and coffee for just £1..

Last year, more than 650,000 £1 soup meals were served up – highlighting how popular the scheme was with older customers affected by the cost of living crisis.

Kris Comerford, Asda’s chief commercial officer, said: ‘We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.’

So, if the pensioner in your life doesn’t already know about Asda’s ‘winter warmer’ scheme, be sure to spread the word – it could be a gamechanger for them over the coming months.