About Us

“When I look out, over this city, yesterday’s dreams are blown away. When ships were king, when the wear was strong, but it’s the start of a brand new day”Sunderland I Miss you.

Established in 2019, Sunderland Global Media (SGM) is a news and multimedia organization dedicated to the city of the same name. Our primary goal is to cover local and regional news developments, while also promoting the city’s image and profile on the world stage.

Who funds SGM?

Sunderland Global Media is an independently owned news organization. Our funding comes exclusively from advertising revenue derived from Google and local businesses who run adverts on our social media platforms.

What is your editorial policy?

The editorial policy of Sunderland Global Media is to promote the city while covering local and regional news with an objective, fair and insightful angle. In doing so, we adhere to “Sunderland Values” of honesty, humility, solidarity and progressivism.

As of 2023, SGM has expanded into non-Sunderland and extra-regional coverage, creating a world service, covering UK news and establishing a London branch. We are transitioning from being a “local only” service to a more pan-news provider modelled on the BBC.

Who is your team?

  • Jamie Smith, SAFC and Football Reporter
  • Kelly Miller, Social Media Assistant
  • Godstime David, Reporter

Former staff, with special thanks to:

Anna Pavola, Ellie May-Thynne, Amy Nicholls, Lola Louise.