Coca Cola issues word of warning to fans of their products about a major change

Coca Cola have issued a warning to customers around the world about their favourite drinks in the same week they announced the iconic Lilt brand had been scrapped after almost half a century

The company has announced that the cost of their drinks will continue to rise after a year of price hikes.

Average selling prices for the company’s drinks – which also include Fanta, Innocent smoothies and Sprite – shot up by 12 per cent in 2021, according to their latest trading update.

These price increases had been implemented towards the end of the year, and came despite positive results showing Coke’s revenue rose 7% to $10.1 billion (£8.3million) in the October-December period.

But Coca Cola fans will continue to feel the pinch this year thanks to inflation, according to chief executive James Quincey, who said in Tuesday’s report that there “will be price increases across the world in 2023” on the company’s brands.

Some good news may be on the horizon however, as he predicted inflation would “moderate as we go through the year” and “therefore we expect the rate in which prices are going to increase will start to moderate and become more normal” by the end of the year.

He added that while the European economy was forecast to avoid a technical recession, consumer demand in the region appeared to be softening, and suggested this was “likely to continue into the rest of the year.”

The latest changes come after soft drinks fans were left incensed this week when it was revealed the Coca Cola Company had scrapped the iconic Lilt brand with immediate effect.

Flavours of the tropical drink have been hitting the shelves since February 14 under the new name of Fanta Pineapple & Grapefruit, marking the end of the Lilt brand after 48 years.

A spokesperson said Coca-Cola Europacific Partners (CCEP) said the packaging of the new drink would display “a graphic nod to the totally tropical taste” of Lilt.

A zero-sugar version of the drink will also be launched as part of the rollout of the new product.

Martin Attock, CCEP GB VP of commercial development, said the announcement has been made to “reassure Lilt’s loyal fanbase that absolutely nothing has changed”.

He added: “It’s still bursting with tangy tropical flavours. It’s just got itself a new name.”