JOB NEWS: Hays Travel is hiring a Social Media Content & Engagement Executive in Sunderland on a Full-time basis.

EMPLOYER
Hays Travel

LOCATION
Sunderland

JOB TYPE
Full-time

HOURS
• 37.5 hours per week
• Office-based role at Hays Travel Head Office in Sunderland

ABOUT THE ROLE
• Plan and deliver social media activity supporting campaigns and business priorities
• Create content for Facebook, Instagram, TikTok, Pinterest and LinkedIn
• Develop content that drives engagement, website traffic and enquiries
• Work with supplier partners and internal stakeholders on social media campaigns
• Manage paid social campaigns from creative briefing and audience targeting through to optimisation and reporting
• Lead influencer and content creator partnerships
• Help develop user-generated content and employee-generated content initiatives
• Provide social media guidance and best-practice advice to colleagues
• Monitor social media trends, platform developments and emerging opportunities
• Support a consistent marketing strategy across all customer touchpoints

RESPONSIBILITIES
• Contribute to the social media content calendar
• Create, proof and publish on-brand social media content
• Support lead generation and website traffic through social media campaigns
• Represent the brand on camera when required
• Attend internal and external meetings to gather briefs and identify opportunities
• Manage influencer and content creator relationships from briefing through to performance analysis
• Build, manage and optimise paid social campaigns
• Share social media insights and recommendations with the wider team
• Undertake other duties within the scope of the role

REQUIREMENTS
• Minimum 1 year’s experience in social media, content creation or a similar marketing role
• Excellent knowledge of social media platforms
• Experience managing influencer and content creator partnerships
• Experience planning, delivering and optimising paid social campaigns
• Strong writing and proofreading skills
• Confident creating and editing social media video content
• Strong understanding of social media trends and platform updates
• Creative thinker with confidence to suggest new ideas
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Excellent attention to detail
• Commercial awareness with a focus on engagement, leads and campaign performance

BENEFITS
• Training programmes for personal and professional development
• Recognition and promotion opportunities
• Opportunities to travel on educational trips
• Discounts on personal holidays
• Health care plan
• Eyecare vouchers
• Shopping discounts
• Loyal service awards
• Recommend a friend scheme
• Positive and supportive working environment

ADDITIONAL INFORMATION
• Hays Travel is committed to safeguarding and promoting colleague welfare
• Basic DBS checks may be undertaken for relevant apprenticeship roles
• Employees are responsible for keeping personal and business data secure and reporting data breaches immediately

To apply, click here

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