Why Sunderland is the UK City you should visit

Sunderland is a city that regularly receives an unjustified amount of criticism. Located in the North East, the city’s image has long struggled in the perception of post-industrial decline, coupled with its perceived inferiority to neighbouring Newcastle.
Frequently left out of high-end travel guides and sometimes omitted from maps, it is easy to dismiss Sunderland as somewhere of no interest and not worth visiting.
But as an old saying goes: “Don’t judge a book by its cover“. Because of this frequency to dismiss it out of hand, or simply not know anything about it, Sunderland is in fact one of the most underrated cities in the United Kingdom and has plenty to see, discover and do.
This is not some backwater, apocalyptic Northern hole, but a city which is teeming with extraordinary history, character and natural beauty, and we believe that it does not have the reputation it deserves. Here’s why in a few photographs:
An outstanding seafront


Sunderland has one of the finest and cleanest seafronts in all Britain. The water may be cold, but the beach resorts of Roker and Seaburn are known for their golden sands, crystal blue sea and wide variety of bars and restaurants.
Other areas of immense natural beauty

Some of the best public parks in Britain



A wide variety of areas of historical interest

Hylton Castle, a medieval stone castle from the 15th century


Some of the finest city centre pubs in Britain


An incredible Riverside

Above all, we deem Sunderland to be underrated. It’s a city with promise, it’s a city with beauty and it’s a city with potential. We invite you to put aside your stereotypes and to try something new. Come to Wearside. If you’re interested in learning more, please look at our comprehensive local guide.