Tesco to Launch Toy Aisles in Over 2,000 Express Stores

A major change is coming to Tesco stores as popular toy retailer The Entertainer expands into more than 2,000 Tesco Express locations nationwide.

The rollout begins this month, allowing shoppers to pick up budget-friendly toys—including Hot Wheels, TY, and Addo—priced between £1.50 and £7.

The move follows a previous partnership which saw 850 Tesco supermarkets launch Entertainer concessions last year, creating over 1,200 jobs.

Tesco continues to partner with major brands to diversify its offering, following similar moves with Paperchase and Greggs.

Stay tuned for updates on the Sunderland-area stores included in this rollout.