Location: Sunderland (covering the North East area)
Working Pattern: Flexitime
Salary: From £26,700 per year
Additional Earnings:
Commission
Performance bonuses
Incentives
About DSL Group
DSL Group (Nottingham) Ltd is the UK’s leading supplier of impulse promotional products.
Supplies products to:
Forecourts
Convenience stores
Independent retailers
Known for:
Fast-paced working environment
Customer-focused service
High merchandising standards
Currently expanding its field sales team across the UK.
The Role
Customer-focused field-based position.
Combination of:
Relationship management
Merchandising
Service-based sales
Not a high-pressure sales role.
Acts as the main point of contact for customers within the assigned region.
Focuses on building long-term customer relationships and maintaining excellent in-store standards.
Key Responsibilities
Visit existing customer locations across the North East.
Check stock levels during store visits.
Rotate stock where required.
Collect returned products.
Ensure product displays are:
Clean
Well presented
Fully stocked
Identify opportunities to expand product ranges within customer accounts.
Build strong working relationships with:
Store owners
Managers
Store staff
Plan and manage daily travel routes independently.
Complete reporting using a company-issued tablet.
Represent DSL professionally at all customer locations.
Deliver consistently high levels of customer service.
Resolve customer issues and provide practical solutions.
Essential Requirements
Minimum of 3 years’ experience in a customer-facing role (field-based experience preferred).
Full UK driving licence.
Strong communication skills.
Excellent interpersonal skills.
Self-motivated with the ability to work independently.
Well organised and able to manage daily schedules.
Basic IT skills.
Confident using:
Tablets
Microsoft Office
Proactive approach to:
Problem solving
Customer care
Required Experience
Customer service experience:
Minimum 2 years (required)
Retail sales experience:
Minimum 2 years (required)
Salary and Rewards
Basic salary from £26,700 per year.
Commission scheme.
Regular bonus opportunities.
Incentive programmes.
Company Equipment
Company van.
Fuel card.
Tablet.
Mobile phone.
Benefits
30 days annual leave, including bank holidays.
Additional leave.
Company pension.
Company car.
Flexitime.
Sick pay.
Employee discount.
Store discount.
Discounted or free food.
Referral programme.
Casual dress.
Company social events.
Free product samples.
Training and career development opportunities.
Working Environment
Field-based role.
Work carried out on the road.
Independent daily schedule with responsibility for managing customer visits.
Variety of locations across the North East region.
Why Join DSL Group?
Join a fast-growing business.
Supportive and collaborative team environment.
High level of autonomy in day-to-day work.
Varied role with different customer interactions each day.
Company values:
Integrity
Reliability
Initiative
Excellent customer service
Strong opportunities for training and career progression.
Application
Applications are welcomed from confident, reliable individuals with strong customer service skills who enjoy working independently and building lasting customer relationships.
